11 animation sequences. One coherent visual world. Zero compromise on detail.

When ACUVUE approached me to create promotional animations for their flagship product — the Oasys 1-Day with HydraLuxe technology — the brief was both exciting and technically demanding: visualize the invisible.

HydraLuxe is a tear-infused lens technology designed to work in harmony with the eye’s natural tear film. Abstract, microscopic, deeply scientific. My challenge was to translate these properties into 11 distinct 3D animation sequences — each one scientifically grounded, visually cohesive, and compelling enough to work as marketing material for one of the world’s leading contact lens brands.

Building the Visual Language

The project required two distinct visual registers working together seamlessly:

Abstract medical imagery — microscopic representations of the lens technology, fluid dynamics inside the eye, molecular-level detail
Character and lens interaction — real-world scale, human emotion, the moment of wearing the lens

Bridging these two worlds into a single coherent visual universe was the core creative challenge.

The palette, lighting, and motion language had to feel simultaneously clinical and warm — trustworthy enough for a medical product, beautiful enough for a premium consumer brand.

Technical Highlights

11 sequences, one pipeline

Each animation was built to function independently while maintaining strict visual consistency across the full set. Color grading, lighting rigs, and material systems were designed from the start to be modular and reusable across all sequences.

Fluid dynamics and organic morphing

The most technically demanding sequences involved simulating biological fluids and the subtle morphing of organic forms — representing how HydraLuxe interacts with the tear film. For these sequences I collaborated with Tomasz Pawłowicz, who handled Houdini simulations and character rigging — his expertise was instrumental in achieving the level of biological accuracy the project demanded.

Microscopic detail at macro scale

Several sequences required building environments that feel simultaneously intimate and vast — the interior of an eye rendered as an abstract landscape. Lighting played a critical role here, with multi-layered setups designed to give depth and dimensionality to forms that have no real-world visual reference.

The Result

The project represents exactly the kind of work I find most rewarding: technically complex, scientifically grounded, and with genuine creative latitude to build something that didn’t exist before.

Software: MODO, Houdini

Houdini simulations & character rigging: Tomasz Pawłowicz
Art Directors: William Herrick, Hyobee Kim
Agency: Deutsch
Agent: Richard Solomon Artists Representative
Client: ACUVUE / Johnson & Johnson