LEADERSCUP — Logo Animation for the French National Basketball League

For the French National Basketball League’s LEADERSCUP competition, I created a 3D logo animation displayed live during the event.

The work covered the full pipeline : 3D modeling, texturing, animation, visual effects and editing — all crafted to match the music perfectly. Houdini and After Effects for the build, Octane Render for the final output.

This is exactly the kind of challenge I enjoy most. Every detail matters — the weight of the letters, the timing of the effects, the rhythm with the music. Technical precision and visual impact, combined.

Client : LNB / LeadersCup
Agent : Surcouf Productions

Maciej Frołow

3D illustrator and animator based in Aix-en-Provence, France. Specializing in medical, scientific and technical visualization for advertising, editorial and scientific publishing. 30 years of experience working with international clients including Scientific American, The Washington Post, The Wall Street Journal, Nike, Dior and Sony. maciejfrolow.com